Visual Identity

Selected projects where identity, design system and craft come together. Click any project to open its case.

Fundamental Media

A confident, structured corporate system for a multi-disciplinary group.

Fundamental Group's visual identity is a confident, structured corporate system designed to bring credibility and clarity to a broad offer spanning media, technology, research and audience intelligence. At its core, it is clean and typographic: generous white space, bold sans-serif headlines, simple navigation and a restrained black-and-white foundation create a direct, professional presence. Rather than relying on one highly expressive visual device, the identity works as a flexible platform.

Client: Fundamental Media
Role: Creative Direction, Identity
Year: 2019

Fundamental Group — Audiences at your fingertips

Fundamental Media presentation templates

Alphix

Identity for a next-generation analytics product.

The Alphix identity turns intelligence into something visual: layered, fluid and constantly revealing new dimensions. Its restrained information-led framework is disrupted by prismatic objects that embody discovery, movement and the ability to see beyond a single point of view.

Client: Alphix
Role: Creative Direction, Identity
Year: 2024

Aureum

Premium, layered identity built around growth and value.

Aureum's visual identity is a premium, layered and precision-led system built around the idea of growth, value and multidimensional thinking. The brand symbol's arrow-like form feels directional and forward-moving, while its layered construction suggests multiple perspectives converging into a clearer outcome.

Client: Aureum
Role: Creative Direction, Identity
Year: 2025

Sonar

Sound-led identity that turns signals into clear action.

The Sonar visual identity is a fluid, data-led system inspired by sound waves, signal detection and the idea of making invisible information visible. Its central visual device is an abstract waveform: fine lines, particles and layered movement that feel like signals travelling through space. Rather than using literal submarine or nautical imagery, it translates sonar into a contemporary visual language of sensing, interpreting and responding.

Client: Fundamental Group / Sonar
Role: Creative Direction, Identity
Year: 2025